The course explores significant changes and continuing phenomena of culture and art in the rapidly changing environment of modern society, predicts how these trends will present themselves in the future, and nurtures abilities to propose paradigms of a new civilization.

Due to the digital revolution, the overall way of life is radically changing, and the phenomena of culture and art in everyday life are also changing in multifaceted ways. In view of design, the course aims to understand the meaning and content of design elements integrated into our daily life and nurture competency to solve problems effectively and systematically.

In accordance with the changing paradigms of urban development based on creative cultural activities, the course explores types and cases of spatial marketing, spatial design, urban regeneration and cultural space, programming for creative spaces for art, and information platforms in urban spaces. Through field trips and discussions, students enrolled in this course can learn creative ideas and practical planning skills.

The course helps students connect cultural archetypes like traditional culture, culture and art, ways of life, and narratives to modern content values and examines Newtro culture trends through which consumers reinterpret old things with modern sensibilities and newly consume products and services. Students enrolled in this course discuss the influence between analog and digital cultures, go on field trips, and perform experience tasks.

Storytelling is a method of delivering the intended content convincingly using appealing narratives. It is an important component to elevate the value of the content. Based on user and content analysis, the course extracts suitable storytelling as per the characteristic of the content and nurtures planning abilities to work with various contents through practice.

As the influence of culture and art gradually increased, their related industry also changed due to the changing media environment. The course helps students understand planning and production of culture and art content, management, business startup, and more and expand their networks in the culture and art industries.

As technological advancements, borderless connectivity, and super-connectivity led by the Fourth Industrial Revolution—such as AI, big data, AR/VR, IoT, and blockchains—are integrated into sociocultural phenomena, new forms of creative activities take place, driving existing genres to break down and fuse with others. The course predicts the trend of new creativity utilizing new media and new technology in super-connected societies by examining the integration of art and science and of traditional value and future value, among other topics.

The course is operated in seminar format, which encourages students to discuss and engage in social discourses on how social media networks have brought forth great convenience and new value to our life and discovers various issues—personal and social—with adverse effects through students’ presentations. The goal in particular lies in predicting the possibilities of social media utilization in cultural terms and propositioning alternatives for new media and services.

Branding is a concept of establishing a relationship between a brand and the public. This course examines and analyzes various branding cases involving culture and art and extracts brand concepts concerning how the creator of a brand can instill what ideas in the public’s mind. The focus lies in designing and applying various branding strategies in the culture and art fields.

Video content is widely utilized in various media including one-person media. This course helps students learn and practice how to plan, direct, shoot, and edit video images based on video production theories and processes.

Students enrolled in this course examine the historical trend of media strategy and the changes brought about by the advent of new media technology in the creation, distribution, and enjoyment systems of culture and art industries where stage venues and museums were operated physically. Students of this course also analyze and understand new media in the culture and art industries in Korea and abroad as well as various promotional and marketing strategies utilizing new technologies.

The course examines cultural, historical, and aesthetic differences between Western and Eastern arts and Korean and Chinese arts by era and explains the characteristics of various artistic genres and developmental processes, in addition to trends and phenomena of modern culture and art in cultural, artistic, and sociological aspects.

The course examines the concept of platforms expanded to various fields like politics, society, and culture and art; the effect and economic value of platforms as Internet-based business models and case studies and potentials of platforms as various platform types and revenue models are applied to culture and art content.

The course guides students in examining various types and cases of social commerce that have been established as the ticket sales network in culture and art industries, including performances, exhibitions, and movies and in practicing social commerce methods as the art management strategy to maximize the characteristics of culture and art products and buyers’ involvement.

Marketing to maximize customers’ value has always evolved, befitting the changed values and trends of the times. Students enrolled in this course learn marketing strategies and actual tasks utilizing digital channels that have taken the center of everyday life—like Facebook, Band, Café, blogs, Instagram, Kakao Story, YouTube, etc.--and online technologies represented by AI.

The course helps students learn about various research methodologies and research examples by studying quantitative research that includes selecting research subjects, collecting and reviewing precedent research materials in addition to quantitative research that includes participatory and non-participatory observations and folk research.

Students enrolled in this course learn to understand the scope of the legal protection of intellectual creations through patents, utility model rights, design rights, trademarks, copyrights, and neighboring copyrights and research ethics of copyrighted materials by reviewing cases that violate intellectual copyrights.

Students enrolled in the course research the overall process of how to start a new business, conduct communication, effective business management, and customer care services and study bench-marked cases, including how to select items for a new business, review project feasibility, and select business models and how to devise business proposals.

The course explores the Hallyu (Korean Wave) content, including movies, dramas, games, K-pop, musicals, comics, and webtoons, over the past twenty years and discusses content that can lead the post-Hallyu boom.

The course offers lessons and advice on how to execute independent projects and conduct research works like academic theses and presentations of creative works in the culture and art fields.